Featured Stories

Selling an Edtech Business: The PositivePsychology.com Exit
PositivePsychology.com, a mission-driven edtech platform used by 19M+ professionals, was acquired in an 8-figure deal advised by FE International. This case study covers their growth, decision to sell, and the exit process.
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App Valuation: How to Build, Value and Sell an App
Software development is a unique and ever-evolving industry. In recent years, we have noticed an increase in the number of online entrepreneurs entering the app space. As the technical evolution of the industry continues to take it in a more accessible direction and consumer demand for useful and disruptive software increases, the market is getting more lucrative for innovative, independent developers.

How to Value an AI Business – Key Metrics and Factors
The artificial intelligence (AI) market is driven by rapid technological advancements across hardware development, software engineering, and AI application – daily innovations in machine learning, automation, and the creative potential of AI drive consistent growth across these segments.

How Do I Sell my Online Business in 2025? A How-to Guide
When it comes to selling a small business, there are a wide range of options to you. Narrowing it down, these fall under one of the following: Selling your business yourself Selling through a third party advisor

A New Year, A New Hope: 2025 Industry Reports
FE International, the leading firm in lower and middle market tech M&A, is proud to announce their semi-annual industry reports. This full suite of industry research reports includes sweeping analysis of global markets as well as detailed snapshots of industry-specific M&A activity.

How to Value a Website or Internet Business in 2025
If you’ve been trying to understand how to value an internet business or website you’ve come to the right place. Accurately valuing a website for sale can, for many, be the most challenging part of the purchase process. An internet business’s lack of physical assets can often complicate valuations, but if you’re clear on the pros and cons of the methods available, gather the right data on the relevant valuation drivers, and apply this correctly, you will almost always arrive at a website valuation that makes sense.

SaaS Exit Planning Overview
Selling your online business is a serious decision for any owner and the process of seeing a sale through to completion can be intimidating for first-time and experienced sellers alike. Hiring an M&A advisor is a good step in helping to ease the effort but as with any major endeavor, it pays to be well prepared from the outset. Having successfully sold over 1,500 online businesses, we’ve put together some guidance on how SaaS entrepreneurs should best prepare to sell their businesses.

What Is E-Commerce? An Introduction to the Industry
The term e-commerce was coined back in the 1960s, with the rise of electronic commerce – the buying and selling of goods through the transmission of data – which was made possible by the introduction of the electronic data interchange. Fast forward fifty years and e-commerce has changed the way in which society sells goods and services.

How To Select and Evaluate Your Evergreen Niche Business
It’s hard to resist a trendy niche business, but if the dot-com bubble of the early 2000s taught us anything, it’s that novelty can wear thin quickly. For each business we sell at FE International, we evaluate the sustainability of the business model as well as the specific industry so that buyers can acquire a real investment. This work has given us some unique insights.

How to Sell an E-commerce Business
Selling an e-commerce business is a big decision for any founder and business owner. How do you know when the right time to exit is? What is the business worth? How do you sell for higher multiples? Are there things I can do to increase the valuation of my e-commerce business? What does the exit process entail?