Marketplace Apps
Online marketplaces are driving today's digital economy. Find your position among changing market demands and rising competition.


Advising Marketplace App Businesses
We have a deep level of expertise representing owners of marketplace apps. This industry includes any consumer or enterprise application sold through a digital marketplace like Shopify, Salesforce, Google Play and iOS. This includes:
- Shopify Checkout Tool
- AWS Cloud Storage Plugin
- IoS Mobile Game
- Etsy Payment Processor
- Salesforce Geo-Mapping Tool
Our Expertise
FE International is dedicated to advising founders and private equity firms within the marketplace apps industry. Our sector-focused team guides you through the entire M&A transaction, leveraging our global reach, deep-rooted sector expertise, and long-term relationships to help facilitate seamless transactions.
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Services
Investment Banking
Investment banking built for the middle market including M&A, private capital placement, and valuation services provided by FE Capital Markets.
Private Sales & Acquisitions
Buy or sell privately held technology businesses with our seasoned team that boasts over 1,500 successful acquisitions and a 94.1% success rate.
Due Diligence Services
Gain a clear, strategic view of a company’s financials and operations with our comprehensive due diligence services.
Early Stage Funding
Streamline your capital raise with Funden: a managed fundraising service for busy founders.
Read Our Latest Market Report
The popularity of the Marketplace Apps sector among consumers had a ripple effect on B2B and enterprise application marketplaces, like Salesforce, which have seen equally tremendous growth in the last decade. Learn which tools are the most in demand in the Marketplace Apps Annual Report 2025.

Frequently Asked Questions
What kinds of businesses are included in the Marketplace Apps industry?
The Marketplace Apps industry includes consumer or enterprise software applications sold through digital marketplaces such as Shopify, Salesforce, Google Play, and the iOS App Store, including plugins, tools, and extensions that enhance or extend core platform functionality.
How does FE International support Marketplace Apps businesses?
FE International provides dedicated M&A advisory services to founders and investors of marketplace app businesses, guiding them through valuation, due diligence, and transaction execution with global reach and deep sector expertise.
What are some common examples of Marketplace Apps?
Examples include checkout tools for Shopify, cloud storage plugins for AWS, enterprise mapping tools for Salesforce, and mobile gaming applications distributed through app marketplaces, all of which can be monetized and positioned for acquisition.
What services does FE International offer to Marketplace Apps founders?
Marketplace Apps founders can access services such as investment banking for middle-market deals, private sales and acquisitions support, comprehensive due diligence, and early-stage funding assistance through FE Capital Markets.
Where can I find market insights for the Marketplace Apps industry?
FE International publishes a Marketplace Apps Annual Report 2025 that highlights trends, growth metrics, and in-demand tools within the sector, helping founders and buyers understand market dynamics and valuation drivers.
