Featured Stories
Selling an Edtech Business: The PositivePsychology.com Exit
PositivePsychology.com, a mission-driven edtech platform used by 19M+ professionals, was acquired in an 8-figure deal advised by FE International. This case study covers their growth, decision to sell, and the exit process.
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Success with Atlassian App Development: 7 Tips for First Time Developers
The use of marketplace apps is on the rise. We’re seeing this trend in the e-commerce space with increased demand for Shopify apps and in the tech space with interest in B2B SaaS products on the Atlassian Marketplace soaring. In fact, on Shopify, the vast majority of merchants (87%) rely on Shopify apps to run their businesses and 84% of apps on the Shopify marketplace have earned revenue for their owners. Meanwhile, Atlassian, experienced remarkable growth in 2020 with its stock increasing almost 100% and use of its app marketplace is growing at a fast pace. For app developers, this presents a promising opportunity to build software for the Shopify App Store and Atlassian Marketplace.
App Developers: Should You Build for Shopify, Wix, Amazon or Atlassian?
In 2020, over two billion people bought goods or services online. Online retailers saw sales surpassing $4.2 trillion worldwide, according to Statista. In their Year in Review Report, Market Pulse stated that 2020 was the best year for e-commerce marketplaces in over a decade. “In aggregate, it was the most successful year for sellers and brands that transact through them, too.”
A Guide to E-Commerce Business Models and Revenue Models
The concept of an e-commerce business model isn’t new. In fact, Amazon launched its first-ever e-commerce store in 1995. However, the business model has seen exponential growth after a record year in 2020, when retail sales shifted primarily to the online space.
Amazon Prime Day 2021: How to Get the Biggest Benefit – and Profit! – as a Seller
Amazon Prime Day 2021 is right around the corner. The epic sale starts in the US on June 21, the first day of summer, and lasts until midnight June 22 – and these two days are significant not only for consumers, but also for the third-party businesses that sell on Amazon.
Pioneering Six Sigma on the Web: Starting an Online Business in 1999 and Thriving for Two Decades
I spoke with Michael Cyger, founder of iSixSigma.com, about his experience founding his content business all about Six Sigma over 20 years ago.
Using Passion to Tackle a Problem in the Shopify Niche
Delivery Date, a Shopify App that enables customers to select a date for delivery of their order during checkout, was founded in August 2017. Tolu Akinola used his passion for tackling challenges across the board to create a solution for frustrated Shopify app users. After three years of modifying the app based on customer feedback, Tolu decided it was time to divest of his business. He successfully exited Delivery Date through FE International in the spring of 2021.
Best affiliate Programs for Beginners and How They Make Money
Affiliate marketing is an online business model and advertising method where a third-party publisher (the affiliate) partners with a company and gets paid by generating traffic to said companies’ services or products.
App Store Optimization (ASO): A step-by-step guide
Search Engine Optimization, or SEO, is a “buzzword” most marketers and people in the online space are intimately familiar with. You know the importance of optimizing your content for search engines, but a term of equal importance, if you’re an app developer, is App Store Optimization (ASO). It’s like SEO for mobile, or app SEO.
17 Ways to Boost Website Traffic
You have taken the time to develop an offering that is significantly better than the competition but what good is it if you do not have customers to notice? Or maybe you have developed engaging high-quality content, but how helpful can it be if you don’t have an audience to consume it? In this article we will discuss how to drive traffic to your website. We have boiled it down to 17 techniques that will significantly help you increase your website traffic.
