Insights

9 Things You Need to Know When Starting an E-commerce Business: Expert Advice from Arthur Bradley

Whether you are running an e-commerce business or you are thinking of starting one, looking for useful information and best practices online can be daunting. There are some great books and articles out there, and a whole niche of conferences you can attend to either whet your appetite or tune up your knowledge, but if you are looking for some quick tips, there is almost too much choice. With the help of Arthur Bradley, an e-commerce entrepreneur FE International recently worked with, we have pulled together a list of key considerations for e-commerce entrepreneurs at any level. Bradley is also an author and NASA Engineer and has extensive experience in the e-commerce space.

SaaS Pricing Strategy Best Practices: We Ask the Experts

“Hey Siri, change my pricing strategy.” Let’s be real. If you are a SaaS founder, there has probably been a point in time where you wished that changing your pricing strategy could be as easy as asking your smartphone to do it for you. Selecting the right pricing strategy for your SaaS business is important for many reasons, but ultimately it will only lead to positive results for your company if you execute it correctly and appeal to your customers. It is crucial that you take a step back, reflect on your customer base and decide the best path moving forward.

E-Commerce Due Diligence: How to Evaluate an E-Commerce Business

This article is part of our Internet Business Due Diligence series, in which we provide you with information on what makes a particular business model unique when it comes to due diligence. For more in-depth reading on due diligence, see our posts on Due Diligence of an Internet Business and Advanced Due Diligence.

6 Display Advertising Best Practices

Display advertising is everywhere. With the world constantly checking their smart phones or scouring aimlessly on the internet, display advertising has found its way (knowingly or unknowingly) into the minds of internet scrollers everywhere.

8 Tips for Building an App from a Shopify App Developer

There are over 6,000 apps available on the Shopify App Store and over 1.7 million merchants using the Shopify platform. We are constantly evaluating the e-commerce space for our clients and have found that on average, clients that use the Shopify platform to promote their e-commerce stores download around seven apps from the Shopify App Store. The space is massive, and it only continues to grow in scale. If you are looking for help deciding which platform to build an app on, take this as a sign to explore your options with the Shopify App Store.

Preparing Your E-Commerce Business For Sale: An Exit Planning Overview

6 Things You Need to Know About Lead Generation

What is Lead Generation? Like affiliate marketing, lead generation is the business of driving potential customers towards another business, often using a website or app with carefully placed links. Much of the attractiveness of this business model is it does not require the person running the business to sell any product or service of their own, they simply draw in the right traffic and direct this traffic towards the business they are partnered with. Unlike the affiliate business model, lead generation businesses get commissions for every new lead they send over to their partner business, as opposed to needing that lead to spend money on the partner business’ product or service.

South Dakota vs. Wayfair – What This Means for E-Commerce Businesses Today

The sales tax system in the United States was created at a time when the idea of an e-commerce business was not fathomable. The developers of the system had no idea that e-commerce would come to dominate the retail environment and, as such, they did not consider the implications of online spending on sales tax. The e-commerce market is currently thriving, with global sales expected to increase nearly 14% this year. Because of the dramatic shift away from brick-and-mortar stores, legislators realized that the sales tax landscape needed to be modernized and revamped and these changes have led to significant ramifications for online sellers. These efforts have picked up speed in the last few years, thanks to a landmark Supreme Court case.

How an Entrepreneur Bootstrapped His Marketplace App and Sold It for Mid-Six Figures   

Serial entrepreneur and SEO expert Stav Zilbershtein bought the SellMyApp domain in 2013 for a five-figure sum and bootstrapped the most prominent mobile app marketplace for buying and selling mobile source codes. In a process of 6 years, he evolved the company from an ad site to a full-fledged marketplace and was able to exit for more than 47x his initial investment.