Case Studies

During the past year, we’ve seen unprecedented growth in the e-commerce space. This in turn has carried over into the content and marketing arena, as many e-commerce brands have begun purchasing content businesses, which they use to increase market share and reduce long-term customer acquisition costs.

I spoke with Michael Cyger, founder of iSixSigma.com, about his experience founding his content business all about Six Sigma over 20 years ago.

Delivery Date, a Shopify App that enables customers to select a date for delivery of their order during checkout, was founded in August 2017. Tolu Akinola used his passion for tackling challenges across the board to create a solution for frustrated Shopify app users. After three years of modifying the app based on customer feedback, Tolu decided it was time to divest of his business. He successfully exited Delivery Date through FE International in the spring of 2021.

Entrepreneur Kenny Schumacher recently went through the exit process with FE International for a second time. This year, he divested of his company, Delesign, a high-growth B2B recurring subscription business in the graphic design services niche.

In 2019, Dan Murphy developed RouterJet, an application that provides lead assignments and alerts for Pipedrive, the popular CRM platform. The SaaS offering helps businesses increase efficiency, escalate issues as needed and measure performance. RouterJet was a passion project for Murphy and it received a positive response from the Pipedrive community. 

In 2012, Chad Boyd founded Txt2Give, a digital donation SaaS business that enables organizations to receive donations via text message. After successfully helping thousands of non-profits raise over $1.5 billion in donations, Boyd decided it was time to move on to his next venture. Following a frustrating process of trying to sell the company on his own through direct relationships, Boyd reached out to FE International.