Case Studies

The owner of Coupons Plus Deals knew he wanted to sell his business, but he was skeptical. He had tried to sell his content website through a website broker before and the interest from potential investors – and the results – were underwhelming. He quickly realized that just because you know how to run a business, doesn’t mean you know how to present your business in the best possible light to buyers. When selling your online business, it is important to have the right information available to make your business stand out among the rest. Kim Ngoc, Coupons Plus Deals content manager, sat down with us for a virtual interview to discuss their exit and what she believes makes for a successful M&A process.

As the distribution of the COVID-19 vaccine increases, governments are lifting pandemic-related restrictions and the world is finding a new footing. Consumers are eager to convert pent-up demand into real spending while maintaining technology-led behaviors that kept them connected and engaged during lockdowns.

Since the first SSL certificates were developed by Netscape in the mid-nineties, they have become increasingly important protocols for website owners, particularly those with business interests online. SSL (Secure Sockets Layer) ensures that data flowing to and from a website is encrypted and authenticated, creating a safer environment for anyone visiting and entering data on your website.

Word of mouth is one of the most powerful, timeless and effective marketing tactics around. Customers who spread the word about your business and become ambassadors for your brand are potent tools that companies have utilized for decades.

During the past year, we’ve seen unprecedented growth in the e-commerce space. This in turn has carried over into the content and marketing arena, as many e-commerce brands have begun purchasing content businesses, which they use to increase market share and reduce long-term customer acquisition costs.

I spoke with Michael Cyger, founder of iSixSigma.com, about his experience founding his content business all about Six Sigma over 20 years ago.