Case Studies

The sales tax system in the United States was created at a time when the idea of an e-commerce business was not fathomable. The developers of the system had no idea that e-commerce would come to dominate the retail environment and, as such, they did not consider the implications of online spending on sales tax. The e-commerce market is currently thriving, with global sales expected to increase nearly 14% this year. Because of the dramatic shift away from brick-and-mortar stores, legislators realized that the sales tax landscape needed to be modernized and revamped and these changes have led to significant ramifications for online sellers. These efforts have picked up speed in the last few years, thanks to a landmark Supreme Court case.

Serial entrepreneur and SEO expert Stav Zilbershtein bought the SellMyApp domain in 2013 for a five-figure sum and bootstrapped the most prominent mobile app marketplace for buying and selling mobile source codes. In a process of 6 years, he evolved the company from an ad site to a full-fledged marketplace and was able to exit for more than 47x his initial investment.

The owner of Coupons Plus Deals knew he wanted to sell his business, but he was skeptical. He had tried to sell his content website through a website broker before and the interest from potential investors – and the results – were underwhelming. He quickly realized that just because you know how to run a business, doesn’t mean you know how to present your business in the best possible light to buyers. When selling your online business, it is important to have the right information available to make your business stand out among the rest. Kim Ngoc, Coupons Plus Deals content manager, sat down with us for a virtual interview to discuss their exit and what she believes makes for a successful M&A process.

As the distribution of the COVID-19 vaccine increases, governments are lifting pandemic-related restrictions and the world is finding a new footing. Consumers are eager to convert pent-up demand into real spending while maintaining technology-led behaviors that kept them connected and engaged during lockdowns.

Since the first SSL certificates were developed by Netscape in the mid-nineties, they have become increasingly important protocols for website owners, particularly those with business interests online. SSL (Secure Sockets Layer) ensures that data flowing to and from a website is encrypted and authenticated, creating a safer environment for anyone visiting and entering data on your website.

Word of mouth is one of the most powerful, timeless and effective marketing tactics around. Customers who spread the word about your business and become ambassadors for your brand are potent tools that companies have utilized for decades.