Case Studies

Scaling a SaaS business is a craft that many entrepreneurs can easily take for granted. When one is focused on their initial idea for a SaaS, understanding the SaaS business model, how to develop a product to be product-market fit, and calculating how to onboard their early customers, it is natural to put off the topic of scaling to a later date. Why worry about scaling when you haven’t even proven your product is viable?

Whether you are running an e-commerce business or you are thinking of starting one, looking for useful information and best practices online can be daunting. There are some great books and articles out there, and a whole niche of conferences you can attend to either whet your appetite or tune up your knowledge, but if you are looking for some quick tips, there is almost too much choice. With the help of Arthur Bradley, an e-commerce entrepreneur FE International recently worked with, we have pulled together a list of key considerations for e-commerce entrepreneurs at any level. Bradley is also an author and NASA Engineer and has extensive experience in the e-commerce space.

“Hey Siri, change my pricing strategy.” Let’s be real. If you are a SaaS founder, there has probably been a point in time where you wished that changing your pricing strategy could be as easy as asking your smartphone to do it for you. Selecting the right pricing strategy for your SaaS business is important for many reasons, but ultimately it will only lead to positive results for your company if you execute it correctly and appeal to your customers. It is crucial that you take a step back, reflect on your customer base and decide the best path moving forward.

Display advertising is everywhere. With the world constantly checking their smart phones or scouring aimlessly on the internet, display advertising has found its way (knowingly or unknowingly) into the minds of internet scrollers everywhere.

There are over 6,000 apps available on the Shopify App Store and over 1.7 million merchants using the Shopify platform. We are constantly evaluating the e-commerce space for our clients and have found that on average, clients that use the Shopify platform to promote their e-commerce stores download around seven apps from the Shopify App Store. The space is massive, and it only continues to grow in scale. If you are looking for help deciding which platform to build an app on, take this as a sign to explore your options with the Shopify App Store.