Browse Our Case Studies
SaaS Pricing Strategy Best Practices: We Ask the Experts
“Hey Siri, change my pricing strategy.” Let’s be real. If you are a SaaS founder, there has probably been a point in time where you wished that changing your pricing strategy could be as easy as asking your smartphone to do it for you. Selecting the right pricing strategy for your SaaS business is important for many reasons, but ultimately it will only lead to positive results for your company if you execute it correctly and appeal to your customers. It is crucial that you take a step back, reflect on your customer base and decide the best path moving forward.
6 Display Advertising Best Practices
Display advertising is everywhere. With the world constantly checking their smart phones or scouring aimlessly on the internet, display advertising has found its way (knowingly or unknowingly) into the minds of internet scrollers everywhere.
8 Tips for Building an App from a Shopify App Developer
There are over 6,000 apps available on the Shopify App Store and over 1.7 million merchants using the Shopify platform. We are constantly evaluating the e-commerce space for our clients and have found that on average, clients that use the Shopify platform to promote their e-commerce stores download around seven apps from the Shopify App Store. The space is massive, and it only continues to grow in scale. If you are looking for help deciding which platform to build an app on, take this as a sign to explore your options with the Shopify App Store.
Preparing Your E-Commerce Business For Sale: An Exit Planning Overview
South Dakota vs. Wayfair – What This Means for E-Commerce Businesses Today
The sales tax system in the United States was created at a time when the idea of an e-commerce business was not fathomable. The developers of the system had no idea that e-commerce would come to dominate the retail environment and, as such, they did not consider the implications of online spending on sales tax. The e-commerce market is currently thriving, with global sales expected to increase nearly 14% this year. Because of the dramatic shift away from brick-and-mortar stores, legislators realized that the sales tax landscape needed to be modernized and revamped and these changes have led to significant ramifications for online sellers. These efforts have picked up speed in the last few years, thanks to a landmark Supreme Court case.
How an Entrepreneur Bootstrapped His Marketplace App and Sold It for Mid-Six Figures
Serial entrepreneur and SEO expert Stav Zilbershtein bought the SellMyApp domain in 2013 for a five-figure sum and bootstrapped the most prominent mobile app marketplace for buying and selling mobile source codes. In a process of 6 years, he evolved the company from an ad site to a full-fledged marketplace and was able to exit for more than 47x his initial investment.
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Frequently Asked Questions
What types of case studies are featured on the FE International Case Studies page?
The FE International Case Studies page highlights real-world buy-side and sell-side engagements across various industries, showing how FE International has helped technology and online businesses with valuation, transaction strategy, and successful exits.
How can FE International case studies help business owners?
Case studies provide insights into how similar business owners navigated valuation, due diligence, and sale processes. They illustrate best practices and outcomes that can inform exit planning and strategic decision-making.
What information is typically included in a case study?
Each case study typically includes the client’s business type, the challenges they faced, the advisory approach FE International took, key milestones in the transaction, and the successful outcome achieved.
Who can benefit from reviewing the case studies?
Founders, investors, potential sellers, and acquisition-minded buyers can all benefit from the case studies, as they demonstrate how well-executed M&A advisory support contributes to better transaction outcomes.
How do FE International’s case studies demonstrate their advisory expertise?
The case studies showcase FE International’s structured valuation methodology, industry knowledge, global buyer network, and transaction execution capabilities, highlighting their experience in closing complex deals.
Can I use the case studies to prepare for selling my own business?
Yes. Reviewing case studies helps sellers understand what buyers value, what challenges may arise during a sale process, and how to prepare their business for a successful exit.
Are the case studies updated regularly?
FE International updates its case studies to reflect recent transactions and market trends, ensuring that visitors see current examples of how valuation and exit strategies work in practice.





