Browse Our Case Studies
Case Study: Digital Service Acquisition | Entrepreneur Rithesh Menon On What You Need to Know
Rithesh Menon has always been very entrepreneurial in nature, but he didn’t start out knowing exactly what to tackle on his own. He began his career as a consultant and worked with numerous startups. With experience comes expertise and awareness.
AJ Agrawal
Founder, Verma Farms
The team at FE International works extremely hard to exceed expectations at every turn. Over the past decade, our team has adapted and fine-tuned the marketing and acquisition process to create a proven and efficient model that gets results for buyers and sellers alike. In this video, entrepreneur AJ Agrawal shares his experience selling his e-commerce business, Verma Farms, with award-winning global M&A Advisor FE International.
How a Shopify App Founder Successfully Integrated QuickBooks & Shopify
We sat down with the founder of Exportly, who recently exited his business and sold through us. Before becoming a Shopify app founder, he found himself as a stay-at-home dad, situated in Australia with his wife and children. With a background of 20 years working for various startups and companies in San Francisco—including Macromedia, which was later purchased by Adobe—he began searching for an opportunity to generate monthly cash flow. The opportunity he seized would ultimately lead him to become founder of the Shopify app Exportly—although it was only a part-time gig, at the time.
7 Founders and Their Best Advice for Scaling a SaaS Business
Growing and scaling a business is not for the faint of heart. Though it has a similar connotation, scaling is different from simply growing a business. Effectively scaling your SaaS business takes strategic planning and there are certain structures that need to be in place to maintain a growing business, without it falling apart.
How Tom Benattar Built a Successful SaaS Tool for Advertisers
Tom Benattar, a French entrepreneur living in the south of France, has lived and breathed the SaaS space for over six years. He made his debut in 2015 when he co-founded SaaS Invaders—a private sales website that provides great deals on various tools, resources and apps designed for startup growth.
Preparing Your Affiliate Business for Sale
Selling your online business is a serious decision for any owner, and the process of seeing a sale through to completion can be intimidating for first-time and experienced sellers alike. Hiring an M&A advisor is a good step in helping to ease the effort, but as with any major endeavor, it pays to be well prepared from the outset. Having successfully sold over 1,000 online businesses, we’ve put together some guidance on how sellers of a content or affiliate business should best prepare for the sale process.
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Frequently Asked Questions
What types of case studies are featured on the FE International Case Studies page?
The FE International Case Studies page highlights real-world buy-side and sell-side engagements across various industries, showing how FE International has helped technology and online businesses with valuation, transaction strategy, and successful exits.
How can FE International case studies help business owners?
Case studies provide insights into how similar business owners navigated valuation, due diligence, and sale processes. They illustrate best practices and outcomes that can inform exit planning and strategic decision-making.
What information is typically included in a case study?
Each case study typically includes the client’s business type, the challenges they faced, the advisory approach FE International took, key milestones in the transaction, and the successful outcome achieved.
Who can benefit from reviewing the case studies?
Founders, investors, potential sellers, and acquisition-minded buyers can all benefit from the case studies, as they demonstrate how well-executed M&A advisory support contributes to better transaction outcomes.
How do FE International’s case studies demonstrate their advisory expertise?
The case studies showcase FE International’s structured valuation methodology, industry knowledge, global buyer network, and transaction execution capabilities, highlighting their experience in closing complex deals.
Can I use the case studies to prepare for selling my own business?
Yes. Reviewing case studies helps sellers understand what buyers value, what challenges may arise during a sale process, and how to prepare their business for a successful exit.
Are the case studies updated regularly?
FE International updates its case studies to reflect recent transactions and market trends, ensuring that visitors see current examples of how valuation and exit strategies work in practice.




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