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Selling an Edtech Business: The PositivePsychology.com Exit
PositivePsychology.com, a mission-driven edtech platform used by 19M+ professionals, was acquired in an 8-figure deal advised by FE International. This case study covers their growth, decision to sell, and the exit process.
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[New Content Listing]: $2 Trillion Corona Bill Passes, Software Discounts Listed, Google Upgrade Warning, Firms that are Hiring and More: FE International Newsletter March 27, 2020
Today, House leaders passed a $2 trillion economic stimulus bill that went through the senate earlier this week. The bill provides coronavirus aid including cash and assistance for the majority of Americans, small businesses, manufacturers and airlines in the form of loans, rescue packages, and tax rebates. Additionally, $1,200 in direct payments will be sent to Americans earning adjusted gross incomes of less than $75,000. Small businesses will have access to relief with the Treasury Department introducing a $500 billion lending program, $454 billion of which will be available to businesses, states, and municipalities. Outlined in the 900-page document, Federal aid will also be offered to the millions of part-time workers and independent contractors experiencing high levels of unemployment during the ongoing crisis. The bill has been passed to President Trump for his signature.
![[New $1M Enterprise SaaS Listing] Treasury and IRS Defer Tax Payment Deadline, Amazon to Hire 100,000 Workers, Demand for Remote Work Apps Surges, SBA Offers Disaster Assistance Loans and more…](https://cdn.prod.website-files.com/6747a904f3d32af863e1ab99/6792be433099d38b7fd41444_fe-international-squarelogo-1526592897712.webp)
[New $1M Enterprise SaaS Listing] Treasury and IRS Defer Tax Payment Deadline, Amazon to Hire 100,000 Workers, Demand for Remote Work Apps Surges, SBA Offers Disaster Assistance Loans and more…
In a news conference on Tuesday, Treasury Secretary Steven Mnuchin revealed American taxpayers can delay paying income taxes for 2019 “on up to $1 million in taxes owed” until July 15th. The three-month reprieve will apply to many pass-through small businesses and entities, and corporate tax filers will also have 90 days to pay “amounts due on up to $10 million in taxes owed,” according to Mnuchin. During this time, filers are not subject to penalties and interest. In the press conference, the Treasury Secretary encouraged Americans who are able, to file their taxes on the previous due date of April 15th as many Americans will receive tax refunds.
[New $1.1M Listing] US to Loan $50B to SMBs, Demand for Video Conferencing Software Surges, Baremetrics Releases Google Play Integration, Big Tech Hit with UK Digital Services Tax and more: Newsletter March 13, 2020
This week, officials in Washington have decided to offer individuals and SMBs a tax holiday for three months to dampen the economic impact of COVID-19 and to maintain liquidity in markets while promoting spending among businesses and consumers. The reprieve will also provide an additional $50 billion in low-interest loans to companies in affected areas, more than double the amount seen by the SBA’s flagship lending program in fiscal year 2019. Donald Trump made a statement urging the Small Business Administration “to exercise available authority to provide capital and liquidity to firms affected by the coronavirus.” In addition, Trump announced some people and companies could defer paying federal income taxes, with no penalties, for three months.

Statement on Coronavirus: Our Commitment to You
At FE International, we are concerned about the developing issues related to the coronavirus. I wanted to take a minute to personally share an update about what we are doing as a company to ensure our services continue without interruption.
[New $1M SaaS Listing] ChartMogul’s New Subscription Data Platform, Google Update to Nofollow Attribute, Tech Conferences Canceled Over Coronavirus and more: Newsletter March 6, 2020
ChartMogul announced it is launching the world’s first ever Subscription Data Platform. As subscription data management becomes more complex, the new tool provides more trustworthy and reliable data reporting with a powerful new suite of functions that sync, clean and normalize customer and revenue data. ChartMogul has also released a new Custom data source powered by a ‘next-generation’ data pipeline that simultaneously takes up data from user input in the UI, API, or CSV uploads, and presents a real-time view of data as it enters ChartMogul’s system. The company also plans on rolling out new features on the platform including new data output and management solutions.
[New $3.3M SaaS Listing] WooCommerce Releases Payments, Y Combinator Series A Guide, HMRC’s New Tax Rules, Credit Karma Acquired for $7B, Apple’s Veto and more: Newsletter February 28, 2020
WooCommerce has released WooCommerce Payments in a move that will allow the e-commerce WordPress plugin to establish a “SaaS-like feature parity with Shopify.” The program was built with Stripe’s merchant tools and will offer broad payment support for most WooCommerce users. Directly through the WordPress dashboard, the newly introduced tool can manage deposits, refunds and disputes. Store owners need a WooCommerce Payments account to run the program, but are not required to have a Stripe account. The payout schedule for merchants is on a rolling two-day basis according to Automattic’s General Manager of WooCommerce. Benefits of the new e-commerce tool include greater autonomy as “owners are always able to use all of the fully self-hosted, self-managed software they need for their business, and independent merchant services (among others) will always be an option too.”
UK Google Users Lose Data Protection, New AI Regulation, Kickstarter Forms Union, Google Drops 600 Apps, and more: Newsletter February 21, 2020
In the wake of Brexit, Google is planning to place UK user accounts under US jurisdiction, meaning they will lose strict protections under the EU’s General Data Protection Regulation. The tech giant intends to transition UK users out of Irish jurisdiction as Google’s European headquarters are based in Ireland, which is still a member of the EU. With the recently introduced CLOUD Act giving foreign authorities broader access to electronic information held by US-based global providers, British law enforcement can more easily tap into user data for use in criminal investigations. Along with this, the US is notorious for having weak data protection regulations. UK users will be required to accept the new terms of service and tech companies with comparable situations in the EU, such as Facebook, will need to take similar action in the near future.
OFFICIAL Shopify App Ads Live! Plus…Big Tech Small Acquisition Probe, VC Raises $133M to invest in SaaS and more: Newsletter February 14, 2020
Shopify has officially launched ads in the Shopify app store. The e-commerce company is opening a new marketing channel to help app developers increase conversion rates in the app store by offering ad space where shoppers are actively looking for apps. Developers using the platform can bid on keywords in an auction that determines which ads will be displayed. Ads will be selected based on relevance, in a process aided by price dynamics wherein the most relevant ads will have to pay less to compete in bidding. Campaigns can be tracked and analyzed in the Partner Dashboard where advertisers can determine cost per install and more.
[EXCLUSIVE $5.9M New Listing] Goldman & Amazon Offer SMB Loans, NYSE Owner’s eBay Takeover Offer, YouTube’s $15B Ad Revenue and more: : Newsletter February 7, 2020
Goldman Sachs and Amazon are in discussions over using Amazon’s existing lending platform to offer small business loans. This collaboration would give Goldman the opportunity to capitalize on the sizable community of small and medium e-commerce businesses already working with Amazon. According to the company’s 2019 SMB impact report, more than 1.9 million SMBs, developers and content creators work with the e-com giant and the company had “more than more than $863 million in outstanding SMB loans at the end of 2019.” Although it is still in the works, the project could go live as early as March 2020.
