Featured Stories
Selling an Edtech Business: The PositivePsychology.com Exit
PositivePsychology.com, a mission-driven edtech platform used by 19M+ professionals, was acquired in an 8-figure deal advised by FE International. This case study covers their growth, decision to sell, and the exit process.
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How Much is My Display Advertising Business Worth?
his article is part of our Internet Business Valuation series, in which we provide you with information on what makes your particular business model unique when it comes to valuation. For more in-depth reading on valuation, see our post How to Value a Website or Internet Business.
What You Need to Know About Email Newsletter Referral Marketing
Word of mouth is one of the most powerful, timeless and effective marketing tactics around. Customers who spread the word about your business and become ambassadors for your brand are potent tools that companies have utilized for decades.
Preparing Your Site for Sale
Selling your online business is a serious decision for any owner and the process of seeing a sale through to completion can be intimidating for first-time and experienced sellers alike. Hiring an M&A advisor is a good step in helping to ease the effort but as with any major endeavor, it pays to be well prepared from the outset. Having successfully sold over 1,000 online businesses, we’ve put together some guidance on how sellers of SaaS, e-commerce and content businesses should best prepare for the sale process.
What Shopify’s Q2 Results Mean for You
In Shopify’s Q2 2021 Financial Results Conference Call on July 28, 2021, the e-commerce leader announced that it achieved its first $1 billion revenue quarter on record gross merchandise volume (GMV). Retail as the world knows it is changing and the e-commerce giant is paving the way for entrepreneurs all over the globe to capitalize on an ever-evolving industry.
How to Succeed at Affiliate Marketing
During the past year, we’ve seen unprecedented growth in the e-commerce space. This in turn has carried over into the content and marketing arena, as many e-commerce brands have begun purchasing content businesses, which they use to increase market share and reduce long-term customer acquisition costs.
How to Prepare Your Online Business for Sale from Day One
Recently, Thomas Smale, FE International CEO, was on Blair’s Elevating Business Podcast and he and Blair discussed how to prepare a business for sale. We invited Blair onto the FE International Blog to talk about some of the things that they spoke about and highlight what he learned from their conversation.
Online Business Sale Taxes: What You Should Expect
A topic we are often asked about is on taxes relating to the sale of assets. This is a serious consideration for sellers who are US tax residents, so having a basic understanding upfront can save you time and money during a sale or acquisition process. And with potential changes coming soon to capital gains tax rates, it is important to remain informed.
A Look at the SaaS, E-Commerce and Content Acquisition Landscape
The first half of 2021 was a strong period for the technology business sector. With the increased distribution of COVID-19 vaccines and governments lifting pandemic-related restrictions, the business environment and the world more generally is resuming to a new normal. Consumers are more keen than ever before to invest in the technology solutions that kept them connected during the lockdowns of the past year. Demand for SaaS, e-commerce and content businesses remains strong. During the first half of 2021, FE International saw an increase in total sale value and volume across the verticals we operate in.
How the Amazon Associates Program Works and How to Transfer an Amazon Associates Account
The Amazon Associates Program is Amazon’s affiliate marketing program. Through the Associates Program, content creators, publishers and bloggers can monetize their websites, social media user-generated content or online software application. As an Amazon affiliate, you’ll place what Amazon calls Special Links to Amazon products on your website or social channels. Each time a person buys a product by clicking the Special Link, Amazon pays a commission for what they define as a Qualifying Purchase.
