FE International, a leading technology M&A advisory firm, is pleased to announce the appointment of Allan Mooney as Partner. Allan brings more than 20 years of experience across telecom, premium domain brokerage, and eight-figure internet business transactions, strengthening the firm's advisory capabilities in ecommerce, digital assets, and high-value M&A.
The appointment continues a period of strategic growth for FE International's senior leadership team, following the recent additions of Ken Kubec and Dirk Sahlmer as Partners in 2025. Each of these hires reflects the firm's commitment to assembling a team of specialists with deep sector expertise and proven transaction records.
Two Decades of Digital Asset and Ecommerce M&A Experience
Allan's career in M&A began in 2005 with eBiz Brokers (now iMerge Advisors), where he served as their premium digital asset broker. He quickly built a reputation as one of the industry's most experienced practitioners in that space, completing multiple seven- and eight-figure premium domain name sales and advising clients on small-cap exit strategies in ecommerce.
After establishing a distinguished independent advisory practice, Allan joined Website Properties in 2023, a boutique M&A firm based in Washington state focused on mid-cap technology acquisitions. There, he specialized in premium one-word domain names and ecommerce companies valued from $5 million to $100 million. His transaction history spans ecommerce stores, multi-million-dollar SaaS businesses, and some of the technology sector's most significant digital asset deals.
Beyond deal execution, Allan has spent more than two decades advising mid-cap companies on board placement, CEO recruitment, telecommunications integration, and partnership and joint venture relationships. That breadth of operational experience gives him a perspective that goes well beyond the transaction itself, which is exactly the kind of advisory depth FE International's clients benefit from.
Why Allan Mooney and FE International Are a Natural Fit
"Allan Mooney's exceptional track record in M&A strategy, combined with his operational acumen and proven ability to scale high-growth businesses, will be invaluable to FE International and our clients," said Thomas Smale, Founder and CEO of FE International. "His extensive network and hands-on experience in ecommerce and digital marketplaces strengthen our ability to deliver outstanding results to clients in these rapidly evolving sectors."
For business owners in the ecommerce space, Allan's appointment means direct access to an advisor who has personally represented some of the sector's largest transactions. His hands-on understanding of what drives value in digital-native businesses, from brand equity and customer data to revenue diversification, aligns with the rigorous, data-driven approach FE International is known for across its 1,500+ completed transactions.
Allan's Role at FE International
"FE International is widely regarded as the gold standard in technology M&A, and I am honored to join the firm as Partner," said Allan Mooney. "My career has been built on helping business owners realize the full value of their digital assets. Bringing that experience to FE's global reach and proven track record allows me to deliver even greater outcomes for clients across the high-value M&A space."
In his role as Partner, Allan will lead strategic advisory initiatives, applying his deep industry knowledge and operational experience to support clients in complex, high-value M&A transactions. His focus areas include ecommerce businesses, premium digital assets, and technology-driven companies where his background gives him a distinct edge in identifying value drivers and structuring deals that maximize seller outcomes.
Allan will operate from FE International's network of global offices, serving clients across the international technology sector.
Whether you are exploring an exit for your ecommerce or SaaS business, or looking to acquire a high-performing digital asset, FE International's team is here to help. Get a free valuation to start the conversation, or browse businesses currently for sale.