Browse Our Case Studies
Case Study: David Sertillange on SEO, Scaling and Exiting a Content Business
In 2016, entrepreneur David Sertillange founded a content site offering in-depth golf equipment reviews and high-quality content to golfing enthusiasts. With Google search rankings skyrocketing through Sertillange’s SEO best practices, the business eventually reached the turning point of success. Here he shares how he built the business, his best SEO tips and why he ultimately decided to exit.
Seph Fontane Pennock and Hugo Alberts
Co-Founders, Positive Psychology
“I felt like on top of the process, I knew what was going on at all times. If I didn’t understand something, there would always be patient people on FE’s team to explain to me what was happening and why. So yeah, in an unknown world, I felt very equipped and always trusted that things were going well and progressing nicely. ”
Verma Farms Case Study: Founder AJ Agrawal Talks E-commerce Growth and Life Changing Exit
AJ Agrawal has been starting businesses ever since he can remember. From creating and selling energy drinks to his classmates in third grade to founding a successful marketing agency, his entrepreneurial spirit runs deep. Most recently, he built and sold Verma Farms for an impressive high 7-figure sum.
Interview: Selling a Successful SaaS Business
Invalid addresses are a significant problem for e-commerce merchants, as they lead to a potential increase in redelivery charges, customer support costs and negative customer reviews. When he discovered this pain point, entrepreneur Wilson Lee decided to launch a solution: RoboTurk.
Case Study: Beambox | Entrepreneur Cal Short Shares His Journey Building and Exiting a SaaS Business
Cal Short was always an entrepreneur at heart, having started his first venture at the young age of 11. However, it wasn’t until he turned 18 that he truly discovered his passion for building and launching businesses. After working on several different projects and concepts, Cal launched his first software platform at the age of 16, which didn’t make any money but ended up generating leads for the business he was working for.
How to Make Your Content Business Attractive to Investors: Trends, Insights and Best Practices for 2022
After another year, where the world has adjusted to the new normal of the COVID-19 pandemic, the content and affiliate marketing space is flourishing. There are several places still on lockdown and much of the world has restrictions that have forced both businesses and consumers to adjust accordingly. A benefactor of these global challenges has been the content and affiliate industry.
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Frequently Asked Questions
What types of case studies are featured on the FE International Case Studies page?
The FE International Case Studies page highlights real-world buy-side and sell-side engagements across various industries, showing how FE International has helped technology and online businesses with valuation, transaction strategy, and successful exits.
How can FE International case studies help business owners?
Case studies provide insights into how similar business owners navigated valuation, due diligence, and sale processes. They illustrate best practices and outcomes that can inform exit planning and strategic decision-making.
What information is typically included in a case study?
Each case study typically includes the client’s business type, the challenges they faced, the advisory approach FE International took, key milestones in the transaction, and the successful outcome achieved.
Who can benefit from reviewing the case studies?
Founders, investors, potential sellers, and acquisition-minded buyers can all benefit from the case studies, as they demonstrate how well-executed M&A advisory support contributes to better transaction outcomes.
How do FE International’s case studies demonstrate their advisory expertise?
The case studies showcase FE International’s structured valuation methodology, industry knowledge, global buyer network, and transaction execution capabilities, highlighting their experience in closing complex deals.
Can I use the case studies to prepare for selling my own business?
Yes. Reviewing case studies helps sellers understand what buyers value, what challenges may arise during a sale process, and how to prepare their business for a successful exit.
Are the case studies updated regularly?
FE International updates its case studies to reflect recent transactions and market trends, ensuring that visitors see current examples of how valuation and exit strategies work in practice.
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