Getting Started
on FE International

This page is for founders who are exploring or actively preparing for a potential acquisition using the FE International M&A tool.
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The M&A tool is designed as a structured marketplace that connects business owners (sellers) with buyers in a controlled, permission-based environment. Every interaction is built around confidentiality, staged access, and a clear progression from discovery to deal execution.

How the FE International M&A Marketplace Works

At its core, the marketplace operates as a relationship between two roles:

Founders (Sellers) who list their businesses
Buyers (Investors or Acquirers) who browse, evaluate, and make offers

Each role has a different experience inside the platform. As a founder, everything you see and control is focused on presenting your business clearly while maintaining full control over who can access sensitive information.

Your Role as a Founder

As a founder, you create and manage a business listing. This listing represents your company inside the marketplace and is the starting point for all buyer interactions.

You decide:

What information is included in your listing.
When the listing is visible in the marketplace.
Which buyers are allowed to access full details.
How you respond to interest, offers, and negotiations.

Nothing is shared automatically. Every step requires your approval.

Business Listings and Confidentiality

When your listing is first published, it appears in the marketplace in an anonymized form.

This means:

Your company name is not visible.
Identifying details are hidden.
Buyers only see a limited, high-level snapshot.

This allows buyers to evaluate whether a business fits their investment criteria without exposing your identity.

If a buyer is interested, they must request access to your listing. You review each request before deciding whether to grant or deny access.

Creating a Business Listing

Your listing is created by completing a structured form inside the platform. This form gathers information that buyers typically need to evaluate an acquisition opportunity.

The listing includes sections such as:

Company description, generated with AI using the information you provide.
Financial and revenue data.
Customer and market analysis.
Team and organizational structure.
Technology, IP, security, and compliance details.
Uploaded files and supporting documents.

Once the form is completed, you can publish the listing to make it available in the marketplace. You can also unpublish it at any time.

Managing Visibility and Access

As a founder, you remain in control after your listing is published.

You can:

See how many buyers have viewed your listing.
Review access requests submitted by buyers.
Grant or deny access individually.
Remove access at any time.
View a history of granted and revoked access.

Only buyers you approve can see the full details of your business.

What Happens After a Buyer Gets Access

Once a buyer is granted access, they can view the full listing and decide whether to proceed further.

If they are interested, they may submit an offer or letter of intent through the platform. From that point onward, all activity related to that buyer is tracked as a deal, which you can manage from your Deal Hub.

Subsequent steps, such as negotiations, due diligence, and document exchange, all happen inside the platform and are covered in the next sections.